What was your motivation to launch La Vivana?
JP: I was researching the cosmetic market in Europe and around the world when I realized that most producers of cosmetics rely either on innovative technologies or on natural ingredients in their products. I noticed that most cosmetic companies focused either on producing on the highest technological level or on producing in a very tolerable, natural way. To me it didn't seem fair that women should have to choose between one or the other. Why not combine both in order to achieve the best possible result? Why not produce cosmetic products that give women the opportunity to have up-to-date, scientifically researched technologies and the most pure and natural ingredients in one product?
Why choose the Alps as production site of cosmetic products?
JP: We are surrounded by beautiful landscapes: The wide, fertile valleys and the high, rocky peaks taught generations of people to live in unison with nature. In this region, people acknowledge the importance of a harmonious relationship between man and nature. Combining this awareness for the environment with the locals' inherent determination creates the ideal starting position for any company.
So, you want to help women look better? Why even bother?
JP: It's about so much more than just about improving your personal appearance! It's about the beauty of an individual; and that is absolutely worth bothering about: Everyone has their own unique look and is beautiful in their very own, individual way. No matter what their individual features are, all women have something in common: an unspoiled natural purity as well as the ability to shine. Our products beautify each woman’s individual complexion without changing her outstanding personality, simply by nourishing her skin and allowing her unique pristine radiance to show.
What is your perception of beauty?
JP: They say “Beauty is in the eye of the beholder.” And each individual seems to be their own most unforgiving beholder, so you yourself are your own harshest critic. I believe real beauty comes from the way we see ourselves: The understanding of our own individual beauty defines beauty as such.